Introduction to BAAP
Module 1: Overview of Analysis Process
Module 2: PLAN
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Download Module 2 Slide Deck
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Key Elements for Your Analysis Project Onboarding Deck (3:49)
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Preparing Your Analysis Project Onboarding Deck Effectively (12:05)
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Resource: Analysis Project Onboarding Deck Template
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Identifying and Preparing KPIs (5:08)
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Resource: Exhaustive List of KPIs for Different Objectives
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Resource: Example of a Website KPIs List
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Hands-On Exercise: Build Your Own Analysis Report Onboarding Deck
Module 3: COLLECT
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Understanding the Basics of Data Collection (3:07)
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Exploring Data Collection Methods and Data Sources (7:33)
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Resource: Data Collection Tools List
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Lay Your foundation in Website Tracking (2:49)
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Selecting the Right Web Analytics Platform Based on Your Needs (1:43)
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Hands-On Exercise: Set Up Your Data Collection Plan
Module 4: POLISH
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Introduction to Data Cleaning and Formatting (2:13)
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Strategies for Cleaning Raw Data to Ensure Accuracy (7:13)
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DEMO: Data Cleaning Techniques Using Excel (4:22)
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Techniques for Formatting Data to Facilitate Analysis (3:04)
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DEMO: Data Formatting Tips in Excel (4:20)
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Exploring Tools for Data Cleaning and Formatting (6:39)
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Hands-On Exercise: Cleaning & Formatting Your Data
Module 5: VISUALISE
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Introduction to Data Visualization (7:56)
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Exploring Data Visualization Tools and Platforms (2:14)
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Resource: Data Visualization Tools List
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Common Graphs Used in Dashboards (3:43)
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Proven Method to Manage Data Visualization projects (3:57)
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Resources: Excel Dashboard Templates
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DEMO: Designing an interactive dashboard in Excel (14:47)
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Resource: Introduction to Google Analytics 4 (GA4)
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DEMO: Creating dashboards in Google Analytics 'Explore' (11:09)
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Hands-On Exercise: Design Your Own Dashboard
Module 6: ANALYSE
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Understanding Different Types of Analysis (7:14)
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The Basics of Exploratory Data Analysis (EDA) (5:54)
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Adopting the 5 Steps Approach to analysis (2:10)
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Use Case 1: Website Analysis (8:54)
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Use Case 2: Funnel Analysis (10:23)
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Use Case 3: Traffic Analysis (8:21)
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Resource: Data used for Use Cases 4 to 6
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Use Case 4: Pricing Analysis (5:47)
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Use Case 5: Product Analysis (5:31)
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Use Case 6: Social Media Analysis (9:09)
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Hands-On Exercise: Practice the 5 Steps Approach to analysis + Data presentation
Module 7: NARRATE
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Introduction to NARRATE (2:47)
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Tips for Effective Storytelling with Data (3:22)
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Resource: Analysis Report Template
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Creating the Skeleton of Your Analysis Report (0:35)
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Crafting a Captivating Introduction for Your Analysis Report (2:43)
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Perfecting the Layout of your Reporting section in the Analysis Report (2:31)
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Summarizing Your Analysis Findings for Clarity (1:41)
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Formatting Your Learnings and Recommendations for Impactful Delivery (3:21)
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Hands-On Exercise: Preparing Your Analysis Report
Module 8: EXECUTE
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Introduction to EXECUTE (2:29)
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Structuring Your Recommendations for Clarity (2:36)
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Prioritizing Recommendations Using "The Recommendation Matrix" (3:09)
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Key Components to Include in the Next Steps of the Analysis Report (0:49)
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Hands-On Exercise: Finalising Your Analysis Report
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That's a wrap!
